29 Sep 2018 wedding flowers: 11 ideas found in Gucci Bloom campaign
If paradise exists, we suspect it looks a little bit like the latest Gucci campaign for its perfume Bloom, set in a wild garden with inspiration for 2018 wedding flowers in every… well… bloom.
When rushing around in the big city of Milano, to do list in one hand, new vases for the Cinque Terre Wedding Style Salon in the other, Gucci’s window display in Rinascente, Milano’s major department store, stopped us in our pavement pounding tracks and transported us into another world.
The overall effect is ever so ethereal, playful and colourful! We see a move from the white and pale pastel palette to one that is bursting with colour in an ever so delicate and intricate manner. It makes us want to don a long floral print cotton dress, hike it up at the knees and run through the wild meadow that seems to have been touched by the very own light strokes of Monet. Yep, that’s the ticket.
Speaking of Monet and his brush strokes, let’s talk colours and the Gucci colour inspiration for wedding flower design in 2018. We see light colours like white lead, cadmium yellow, vermilion, madder, viola, chrome green and patrician purple. So many colours doing their own thing but coming together to create an intense explosion of beauty – a setting that would be magical for any destination wedding in Italy.
And as destination wedding planners in Italy, we couldn’t stop there. Our brains were racing as we ran through the inventory of flower types (all faux flowers for the display of course) but in our minds they were real and we were smelling the blooms. There were 11 types in total that had us thinking about bridal and bridesmaids bouquets, boutonnieres and table centerpieces while saying, “I do”, “I do”, “I do”: Japanese Cherry Blossoms, Muscari, Stock Harmony, Feather Reed Grass, Arctic Daisies, Wisteria, Iris and lots of long grass are all the prominent flowers in this wanderlust land.
And while it’s a wild setting don’t miss the fact that it is also all very linear, lots of vertical flowers in parallel lines, up and down, tall, narrow and delicate.
While the tall vertical flowers are front and center in the window decoration the Gucci bloom campaign has not forgotten the full bodied beauty blooms. You’ll find the dahlias among the long grass and then there is the floral fabric designs: the tulip dress, the ranunculus dress and the peony dress.
You can probably tell we are in wedding flower design heaven with Gucci’s Bloom campaign – a feast for the wedding planner’s eyes. So we couldn’t resist pulling together 2 inspiration boards of 2018 wedding flowers based on the Gucci trend.
Inspiration Board for Gucci Bloom Campaign
Photo credit: Gucci, Cinque Terre Wedding, Monet
Inspiration Board for 2018 Wedding Flowers inspired by Gucci
Photo credit (clockwise): Style Me Pretty, Erich McVey Photography , Katie Kett Photography, Levi Stolove Photography, Ether and Smith Photography, Style Me Pretty, Melani Lust Photography, Style Me Pretty, Cat Hepple Photography
As for the smell of the fragrance… we spent so much time window gawking outside the shop we forgot to enter and test the perfume. Ow well, another excuse to head back down and get lost in the Gucci Bloom garden of 2018 wedding flowers tomorrow!
You’ll find many of these 2018 wedding flowers and more in the Cinque Terre Wedding Style Salon for destination weddings in the Cinque Terre. To find out more contact us here.
Written by Melina Nicholson